Choosing the Right Pin Badge Size for Your Message: A Quick Guide.

Custom pin badges are a brilliant way to promote your business, raise awareness for a cause, or showcase your brand. But one thing we see time and time again? Customers cramming a lot of content into the smallest badge size – and ending up disappointed when it’s hard to read or loses impact. ?

That’s why we've put together this handy guide to help you choose the right size badge for your message. Here's how each size works best:

25mm (1 inch) – Small & Subtle

Our smallest badge, perfect for:

• Simple logos
• Bold icons or symbols
• One or two short words

⚠️ Tip: Avoid lots of text or detailed graphics – this size is ideal when minimal is key.

38mm (1.5 inch) – A Bit More Room

A popular choice for:

• Small business branding
• Short slogans or job titles
• Clear icons with supporting text

Great when you want something visible but still compact.

50mm (2 inch) – The Versatile All-Rounder

Our most balanced size:

• Perfect for combining logos with short text
• Ideal for awareness messages
• Great for giveaways or team badges

The sweet spot between visibility and comfort.

59mm (2.3 inch) – Bold & Eye-Catching

Great when you want your badge to be noticed:

• Strong calls to action
• Event branding
• Social media handles or taglines

Ideal for busy environments where your badge needs to stand out.

75mm (3 inch) – Maximum Impact

Our largest badge – the statement-maker:

• Perfect for campaigns, launches or large text
• Great for visuals, illustrations or multi-line messages
• Brilliant as a mini flyer on a badge!

Use when you want all eyes on your message.

Final Thoughts
Choosing the right size badge is just as important as the design itself. A clear, well-sized message can make all the difference when it comes to grabbing attention and getting results.

Need help deciding? Our friendly team is always happy to advise on the best size for your content and purpose.

Get in touch or start your custom badge order here: https://www.thebadgecentre.co.uk